English-language advertising in India is among the most creative in the world

English-language advertising in India is among the most creative in the world. TV advertising especially in the Hindi language has made major headway in the past 10 years, especially with the advent of satellite TV. Hindi TV channels - such as ZEE and Sony TV - have fashioned themselves on lines of Western channels, and most advertising on such channels is glitzy, smart and tailored for the middle classes. Such channels have forced the state-owned channel, Doordarshan, to add spice to their programmes which, earlier, were quite drab. The importance of the Hindi-speaking market (which is also fluent in English) is borne out from the fact that STAR TV, once an all-English channel, is now rich in Hindi programmes. Even the British Broadcasting Corporation is reportedly toying with the idea of airing Hindi programmes.Most major international advertising firms have chosen local Indian partners for their work in this market. Mumbai remains the centre of the advertising business in India.

India has a diverse and growing number of daily newspapers. Since 1991, the increase of business and financial news reports in English-language and vernacular dailies has paralleled the economic reform programme and the movements of the stock markets. Most leading publications have their circulation audited by the Audit Bureau of Circulation which has an India-dedicated office in Mumbai

Leading business newspapers include Business Standard and Economic Times. Magazines include India Today, Business India , Business Today, and Business World.

In addition to advertising, other kinds of trade promotion activities are also well-developed in India. A large of exhibitions are held all over India, the most prominent ones at Pragati Maidan in New Delhi. Conferences and seminars are also widespread.

NETGEAR to strengthen its Brand and market position in India

* With launch of 3G Mobile Broadband Router MBRN3000 and DSL Router with 3G failover DGN2200M for the growing Broadband Wireless data services market in India
* Enable Small Business and high-end consumers with the “Ultimate Networking Machine”, WNDR3700, a top of the line wireless router with international acclaim.
* Introduce the NETGEAR AV Series with , WNCE2001 to connect the growing number of Internet Enabled HDTVs, Gaming console, Blu-ray players and Set-top boxes

NETGEAR®, the worldwide provider of technologically innovative, branded networking solutions, introduced and showcased an array of products for the Indian market.
Recently on a visit to India, Mr. Som Pal Choudhury , Director Product Marketing, Consumer Networking Products, NETGEAR Inc, addressed a Marketing meeting held in Mumbai and Delhi, attended by NETGEAR’s Premium Partners and Distributors. During the meeting, he highlighted the growing importance of India for NETGEAR and said, “With the growth of 3G Wireless Broadband and consumer gadgets in India, it is imperative for us to introduce some of our key products, that have had tremendous success in US and Europe, to the India market. The Indian Businesses and Consumers today demand the lifestyle networking gadgets with top-notch quality and valued features that NETGEAR delivers for connecting people and devices to the Internet.”
The NETGEAR partners were introduced to NETGEAR’s latest and upcoming products, and had a one-on- one session with Mr. Pal Choudhury on the key demands from the changing Indian market. “The emerging 3G Data services, the demand beyond simple wireless connectivity by the advanced home and small business users with multiple PCs and devices, and the emergence of Internet enabled Home Theatre devices were the key trends in the Indian market”,