Airtel - Dil Jo Chahe Paas Laye

Two television commercials created by JWT, the brand's creative partner, are currently on-air. The first TVC titled, 'Endless Goodbye', shows a couple bumping into each other repeatedly after having said their goodbyes.

The TVC begins with a couple who looks very sad as the young man is leaving. However, the very next moment, he finds the girl in a nearby café and is very excited to see her. Later, both walk down a street. They say goodbye to each other and the girl turns away, only to meet the man again, who comes in a cab. The girl hops into the taxi and both of them leave together. Then, the man asks the cabbie to stop the taxi and gets out, bidding adieu to the girl inside. The next instant, the girl comes running towards the man and hugs him. The TVC then shows the couple happily walking across the city. They enter a metro station and once again are very sad, as the young man boards a train. As the train leaves, the girl once again meets the man on the platform and happily hugs him. The TVC ends with a voiceover saying, "In Airtel's world, you'll never be away from your close ones. Dil Jo Chahe Paas Laye."





The second TVC titled, 'Street Performer', opens with a man dancing to the tune of Airtel's official ringtone. Next, a girl walks down the street; she stops as she sees the young man performing interesting dance moves. The girl stays for a while to watch him dancing; but leaves when she checks the time on her watch and realises that she is getting late. The man, who is still dancing, stops and finds that the girl has left. So, he follows her and catches up with her. He continues dancing while the girl is walking. The TVC ends with a voiceover stating that in Airtel's world, entertainment will never stop, followed by the tagline, 'Dil Jo Chahe Paas Laye'.