RIM Playbook heating Indian market!!!!

Today at Research In Motion's annual BlackBerry Developer Conference for marketing and advertisement, CEO Mike Lazaridis announced the company's new tablet -- the PlayBook. The tablet will utilize an OS created by the recently acquired QNX (just as we'd heard previous to the announcement) called the BlackBerry Tablet OS which will offer full OpenGL and POSIX support alongside web standards such as HTML5 (which is all tied into RIM's new WebWorks SDK). Lazaridis was joined on stage by the company's founder, Dan Dodge, who said that "QNX is going to enable things that you have never seen before," and added that the PlayBook would be "an incredible gaming platform for publishers and the players." RIM also touted the PlayBook's ability to handle Flash content via Flash 10.1, as well as Adobe AIR apps. The new slate -- which Lazaridis described as "the first professional tablet" -- will sport a 7-inch, 1024 x 600, capacitive multitouch display, a Cortex A9-based, dual-core 1GHz CPU (the company calls it the "fastest tablet ever"), 1GB of RAM, and a 3 megapixel front-facing camera along with a 5 megapixel rear lens (and yes, there will be video conferencing). There was no mention of onboard storage capacity during the keynote, though the devices we just spied in our eyes-on post are labeled 16GB and 32GB on their back panels. The PlayBook will be capable of 1080p HD video, and comes equipped with an HDMI port as well as a microUSB jack, 802.11a/b/g/n WiFi, and Bluetooth 2.1. The device clocks in at a svelte 5.1- by 7.6-inches, is only 0.4-inches thick, and weighs just 400g (or about 0.9 pounds).


In terms of interface, the OS looks like a mashup of webOS and the BlackBerry OS, even allowing for multitasking via what amounts to a "card" view. Interestingly, RIM and QNX boasted of the PlayBook's multimedia and gaming functions, but Mike Lazaridis also described the tablet as "an amplified view of what's already on your BlackBerry." That's due largely in part to a function of the tablet which allows you to siphon data off of your BlackBerry handset via Bluetooth tethering and display it on your PlayBook (a la the ill-fated Palm Foleo). While the PlayBook doesn't seem to rely on phone content alone, the press release from the company says that users can "use their tablet and smartphone interchangeably without worrying about syncing or duplicating data." RIM didn't hand out any solid launch dates beyond "early 2011," and of course, there was no mention of retail price. We've got a slew of content after the break, including the PlayBook spec rundown, the company's press release, and a full video of the device (and UI) in action -- so take a look!

* 7-inch LCD, 1024 x 600, WSVGA, capacitive touch screen with full multi-touch and gesture support
* BlackBerry Tablet OS with support for symmetric multiprocessing
* 1 GHz dual-core processor
* 1 GB RAM
* Dual HD cameras (3 MP front facing, 5 MP rear facing), supports 1080p HD video recording
* Video playback: 1080p HD Video, H.264, MPEG, DivX, WMV
* Audio playback: MP3, AAC, WMA
* HDMI video output
* Wi-Fi - 802.11 a/b/g/n
* Bluetooth 2.1 + EDR
* Connectors: microHDMI, microUSB, charging contacts
* Open, flexible application platform with support for WebKit/HTML-5, Adobe Flash Player 10.1, Adobe Mobile AIR, Adobe Reader, POSIX, OpenGL, Java
* Ultra thin and portable:
* Measures 5.1"x7.6"x0.4" (130mm x 193mm x 10mm)
* Weighs less than a pound (approximately 0.9 lb or 400g)
* RIM intends to also offer 3G and 4G models in the future.

Airtel - Dil Jo Chahe Paas Laye

Two television commercials created by JWT, the brand's creative partner, are currently on-air. The first TVC titled, 'Endless Goodbye', shows a couple bumping into each other repeatedly after having said their goodbyes.

The TVC begins with a couple who looks very sad as the young man is leaving. However, the very next moment, he finds the girl in a nearby café and is very excited to see her. Later, both walk down a street. They say goodbye to each other and the girl turns away, only to meet the man again, who comes in a cab. The girl hops into the taxi and both of them leave together. Then, the man asks the cabbie to stop the taxi and gets out, bidding adieu to the girl inside. The next instant, the girl comes running towards the man and hugs him. The TVC then shows the couple happily walking across the city. They enter a metro station and once again are very sad, as the young man boards a train. As the train leaves, the girl once again meets the man on the platform and happily hugs him. The TVC ends with a voiceover saying, "In Airtel's world, you'll never be away from your close ones. Dil Jo Chahe Paas Laye."





The second TVC titled, 'Street Performer', opens with a man dancing to the tune of Airtel's official ringtone. Next, a girl walks down the street; she stops as she sees the young man performing interesting dance moves. The girl stays for a while to watch him dancing; but leaves when she checks the time on her watch and realises that she is getting late. The man, who is still dancing, stops and finds that the girl has left. So, he follows her and catches up with her. He continues dancing while the girl is walking. The TVC ends with a voiceover stating that in Airtel's world, entertainment will never stop, followed by the tagline, 'Dil Jo Chahe Paas Laye'.